Social media is a vital tool for promoting Yourself, and everyone is using it. To reach Your audiences, You need to do more than post content. Our resident media and marketing specialist Craig Musvipa, who is currently cooking up captivating videos for TikTok, answered five quick questions to provide some tips to help artists break through.
Consistency is Key. Regular posting is crucial to maintaining audience engagement and ensuring that the platform's algorithms work in Your favour. By setting a realistic posting schedule that aligns with Your creative output, You are more likely to sustain regular content that keeps followers interested.
Know Your Audience. Understanding Your audience is critical. Using analytics, You can learn Your followers’ behaviours on social media and tailor Your content to meet their expectations. Even asking Your followers what kinds of content they prefer will allow You to produce videos that resonate with them.
Be Authentic. Authenticity fosters stronger connections. Sharing genuine aspects of Your creative process, behind-the-scenes moments, and personal stories allows Your audience to feel more connected to You. Personal connection can translate into long-term support.
Social media trends change rapidly, and being aware of what is trending can significantly enhance an artist's visibility.
Short-form Video Content. Platforms like TikTok and Instagram Reels have popularised short, engaging videos. The current landscape favours content that captures attention quickly—often within the first 0.3 seconds. Showcase Your work or creative process in bite-sized, captivating videos.
Collaborations and Cross-promotions. Collaborating with other artists or influencers is an excellent way to expand Your reach. Partnering allows You to access different audiences and can introduce Your work into new communities.
Fan Interaction Features. Utilising features that allow for direct fan engagement, such as Instagram Stories' polls, Q&A sessions, or Twitter Spaces, can deepen Your relationship with Your audience. Real-time interactions offer an authentic and personal touch.
A feature that is often overlooked by artists but can be highly beneficial is Instagram Highlights.
With Highlights, You can showcase key moments, projects, or career milestones in a permanent and organised manner. This feature serves as a quick introduction for new visitors, giving them an overview of Your best content without requiring them to scroll through Your entire feed. It also offers a strategic way of conveying a cohesive narrative about Your artistic journey.
The frequency of posting is important for growth, but it must be balanced with content quality. Posting 3 to 5 times per week is generally recommended for artists looking for consistent growth.
However, it is essential that each post adds value to Your audience. It is better to prioritise high-quality, meaningful content over quantity. Maintaining a schedule is important to remain visible to Your followers, but the content should also reflect the level of care and creativity that defines Your work.
One of the most effective ways for artists to promote themselves on social media is to show their creative process.
Providing insight into how You create offers followers a behind-the-scenes perspective that adds depth. Whether through step-by-step videos, time-lapse recordings, or snapshots of Your workspace, revealing the process behind the art creates a sense of involvement and humanises You and Your work.
Get connected with DNA. if You want to learn more useful tips and tricks, whether it’s social media, recording and producing great sound, or learning to manifest Your business. By becoming a member, You get access to DNA. Academy, where we have industry experts offering advice and useful information to set You on a path of growth.
If You want to learn more social media tips from Craig, get in touch with us.
Become a valued artist at DNA., and grow with us. Together.
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Craig Musvipa is a social media and marketing specialist at DNA. Art Club, where he focuses on helping artists effectively promote their work. With a passion for connecting creatives to their audiences, he simplifies marketing as the ability to communicate and persuade others to invest in products or services. His expertise lies in blending strategic storytelling with digital marketing techniques to foster engagement and growth for artists in a competitive landscape.
Words by Julia Gessner